Moving from early adopters and product-market fit to scalable growth doesn’t happen by chance in any industry. For CRE Tech and Prop Tech firms, in particular, it is especially important to understand the different stages and the importance of alignment with customer needs on their own evolutionary digital transformation path. From the perspective of a CRE Tech company that’s achieved significant scale, Scott Sidman shares his insights on where he thinks we are in the current tech cycle, and how to think about maintaining connection during the various stages on the journey by long the way by clearly understanding the objectives for provider and customer.