Outside of the real estate industry, big development has many stigmas attached to it. And candidly, some development projects warrant these negative connotations. Yet while there is such a thing as a bad development, most developers build projects that have transformative, positive impacts on their communities. So how can we bridge this divide? This session will cover why these biases exist and how real estate companies can better engage neighbourhoods where they’re developing to build trust and support for new projects, leveraging technology to scale this outreach.