Session Description
How technology is transforming retail real estate.
The challenges in retail real estate management have inspired next-generation solutions to tie the gap between physical and on-line presence of brick and mortar.
Digitalization wave is set to increase profits as well as the value of the premises. Administrating all the tenant, service provider and consumer information and communication in just one ecosystem are becoming a reality.
Monetising empty spaces to outside advertisers and marketers are becoming a major non-rental revenue source.
Big Data is used to understand customers, which is converted to sales by offering better products and services in shopping malls. AI is helping to guide consumers in the properties with AR and wearable technology.