Beginning with the question “How PropTechs can understand what the real estate industry really wants” Zoe, looks at how to find the right problems to solve and avoid focussing on what features to build. She covers the difference between quantitative and qualitative research and some tips for getting the most effective results, exploring why companies need an understanding of both the problem space - the built environment - and the solution space - the tech, services, data, people, processes, etc that meet the needs of the built environment. Rather than a binary distinction between PropTechs and property companies they could be better represented on a matrix of skill sets and strengths.