12:30 - 13:00, 17th Mar 2021

Workplace Reinforcing Brand Identity

Alan Williams
Session Description
When you see an organisation’s logo emblazoned across a building, it is easy to understand how corporate real estate can contribute to the organisation’s brand identity. But have you considered how the organisation’s brand and values are reinforced or detracted from when you enter the building, with the design of the space, the range and level of facilities and services provided, and the behaviour of the people delivering these services?  Alan Williams, Founder, SERVICEBRAND GLOBAL, considers this topic based on Chapter 19, Workplace from his newly published book, co-authored with son, Sam Williams - The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance.

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