The urban transformations of the XXI century, and the pending problems of our cities, place the Real Estate value chain in a central position for the future of our communities, their development and their quality of life. And within that, the residential segment, of course, occupies a leading role. Where to direct the work of Residential Real Estate in the coming years? What guidelines should guide us to rethink the approaches, models and practices of our activity, positioning the sector as an agent of change for a comprehensive, inclusive and sustainable development of our cities and their people?