Having been awarded World´s Best Proptech in 2020, I describe our success offering three key value propositions that have encouraged win-win collaborations between property stakeholders which have formed the pillars towards success. The three pillars are: 1. Add value to the property first. Unlike fintech and healthtech, where users can directly share their financial and health data to unlock new solutions, the proptech industry has an important gateway which is the property, before you can access user's data. 2. The best value propositions create their own demand, they don’t just respond to the existing. It’s the old adage of Henry Ford, up until he proposed the automobile everyone only ever wanted faster horses. 3. A step change in conventional technology is required. We must understand Proptech is saturated with management applications. There are 680 building maintenance apps, there are 950 user satisfaction apps, 1250 meeting room and space management apps. The proptech industry is saturated with trickle innovation and real disruptive solutions are few and far between. You must stand out in order to disrupt the industry, a leap in design and development is required. The combination of these three pillars is what creates a perfect alignment between stakeholders, with 1 you guarantee the property is deriving value, with 2 you are creating new value for users, and with 3 you are valued for what you need to be valued: your technology. Our success is based on Collaborative game theory which supports high-risk and high commitment strategies to unlock long lasting three-way win-win agreements, in our case between building owners or administrators, tenants, and ourselves. The combined leverage of these partners can unlock the inherent value of everyday office and residential spaces, and accelerate adoption of new technology in a historically slow-to-adopt sector.