PRM asserts that every interaction between a human/enterprise and the built environment is a right. Using this method, patented by ility, allows landlords to become a distributor of rights, instead of having to run separate rent, flexible workspace, meeting room, data, and technology services businesses. The digitization platform allows landlords to be very nimble in responding to tenants' needs and to transition from being a provider of 4 walls to being a provider of Productivity As A Service.