Malls have been reluctant to incorporate technology. The world has changed dramatically during the last 15 years, but our industry has remained basically the same. The focus is on the physical experience and, although its important, it is just one side of the coin. A big part of commerce is going online, especially in some categories. Bringing shopping centers to the digital world will improve their customer experience, communications and will provide new business opportunities to both landlords and tenants. Developing digital capabilities (CRM, Marketplace, Social, Stats, etc) is key to future success. Why is important to start transforming digitally our malls? • We spend between 4 and 8 hours on our phones • Our core consumers have changed • CX can improve with technology • Data improves communication • We can incorporate new types of businesses What we should do? • Know your customer • Improve and track Customer Experience • Sell Online • Communicate better New technologies allow malls to regain some of the businesses lost to online commerce, while building new ways to interact with their community. During the pandemic, many companies rushed into starting digital projects. This need to be strategic, not tactic. Shopping centers need an omnichannel strategy to keep being relevant in the customers’ mind. The future of the malls is in their ability to give an extraordinary experience, so clients keep visiting them and incorporating technology to remain relevant and make each visit more pleasant. We need to start right now to bring our industry to a new era.