Unfortunately, CRE websites and failures or hoodwinking go hand in hand. We explain why commercial property websites are more complex than they seem - and lift the veil on what you need to know to win. To be clear, we're talking about websites where the public interacts with your data in some way - by searching, slice and dicing information, getting value out, communicating. (And not talking about dead, ""brochureware"" sites). I will unveil what actually makes up a successful digital shopfront, what you need to know to evaluate potential service providers, what prices are reasonable (and what are not) and how they are arrived, the tricks shysters use to extract money from you on the one hand, and the seemingly unnecessary processes required, and what questions to ask to avoid failure. You will leave this session empowered and confident, with greater confidence of succeeding in your next digital marketing project.