16:00 - 16:30, 7th Jan 2021

Have no fear of the Retail Apocalypse

Daniel Georgescu
Session Description
Physical shopping behavioural data transformed into Indoor Location Intelligence, is the most valuable business asset retailers can use to reimagine the retail economic model in relation to brands and external media buyers in the next decade. Now more than ever, the commercial real estate economic model needs to find more ways to monetise each shopper beyond the dollar per square foot model after the new reality shaped by COVID 19.

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