Sylvia Pavlova
PropTech Bulgaria
Host
Participants
Celso L. Masid Diéguez
Cubelizer
Session Description
Indoor air quality, HVAC control, scanning of body parts for sizing (online shopping), queue length monitoring, people counting, reduce shrinkage, lease & manage spaces in an online way, measuring the performance of shopping centers & workplaces, analysing location data for retailers predicting building development by portfolios, territories, typologies, owners, tenants, etc. Celso Masid is co-CEO and founder of CUBELIZER. Celso has a Civil Engineer background. He worked for years in that sector, designing large projects, and managing multidisciplinary and international teams. He worked as innovation consultant and leading new business units from 2011 until 2016, when Cubelizer was born. At CUBELIZER, he is leading the business side and general management of the company. CUBELIZER was born in 2016 from the vision of creating a new era of highly efficient management of physical assets by providing actual and real time information about how spaces are really used while respecting people's privacy. We aim to automate and make easy getting information about how spaces perform. CUBELIZER helps physical space managers and designers, especially shopping centers and workplaces, understand the use of the space to improve design and operation, getting higher efficiency and revenues and savings. We use accurate and consistent information gathered in an anonymous way from our in-house developed real time image processing solution. Shopping centers promote the efficiency of leasing, marketing and operations achieving a ROI over 25% by providing red flags about tenant’s performance and commercial mix and minimizing tenant vacancy periods. Although, CUBELIZER started at the retail sector, working at the shopping center and retail sector, which is going on being one of their main businesses, the lack of data has been identified as a real problem in many, just apparently, different sectors: airports, workplaces, supermarkets, museums, etc. And CUBELIZER solution can address those issues with barely any adjustments making CUBELIZER a highly powerful company. Currently, apart from the retail sector, workplaces’ one is a raising business in which the company is working with top-tier companies helping them on having the information to operate and design more efficient and healthier offices. Workplaces achieve a 20% higher efficiency with a 2-month payback period by knowing the occupancy, utilization rates and patterns on desks, common spaces, and meeting rooms. CUBELIZER is a key collaborator for companies to have the proper KPIs to get insights to monitor people's wellbeing, productivity, and collaboration levels.

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